For this explainer produced by Business Insider, I created a range of motion graphics that translated complex nutritional research into clear, engaging visuals. The project explored the debate surrounding ultra-processed seed oils, addressing common misconceptions while presenting scientific evidence in an accessible way.
My responsibilities included designing and animating data visualizations, diagrams, text treatments, and supporting graphics that complemented the editorial narrative. Working closely with producers and editors, I developed visuals that balanced accuracy, clarity, and pacing while maintaining Business Insider’s visual style and helping viewers navigate a nuanced health topic.
STORYBOARD
Styleframes
